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Optimizing Your Healthcare Brand with a Comprehensive, Full-Service SEO Plan
Our client, a New York City-based board-certified plastic surgeon, came to 9Sail struggling to separate itself from the large competitive market it faced both online and in Manhattan. The ultimate goal of this was to see an increase in leads for its main business focus of breast procedures such as augmentation, lift, and reduction, as well as mommy makeovers.
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Where We Started
Keeping this in mind, 9Sail saw lots of potential for this client to grow. For example, when they started in December of 2020, one of this client’s main conversion pages being utilized had an average of 6 to 20 pageviews and 2 to 5 users per month. To amp up the client’s page views, conversions, and brand awareness, 9Sail began managing their on-site, off-site, and technical SEO; content development; pay-per-click (PPC) campaigns; and digital PR.
Full-Coverage SEO
With the introduction of on-site, off-site, and technical SEO, this client blossomed. 9Sail ran a full content audit to find out how many other pages were performing just like those main conversion pages. Using tools like Google Search Console, 9Sail identified multiple pieces of content and technical aspects that would benefit from optimization, and even some pieces that required full removal. This overhaul of the client’s website was just a first step. With the initial adjustments for on-site SEO made, the 9Sail team began implementing backend changes on technical SEO. This allowed the client to pass all Google Core Web Vitals on both desktop and mobile, with increased traffic, conversions, and site metrics. See just how much improvement we saw in the results section.
Pay-Per-Click Advertising With Google Ads
After seeing the impact 9Sail’s initial SEO adjustments made, our client was ready to introduce paid ads to its marketing initiatives. Pay-per-click (PPC) Google ads are fully customizable, allowing our client to hypertarget specific keywords for a more strategic use of their marketing dollars. Not only that, but 9Sail’s experienced paid ads team uses state of the art technology to best optimize our clients’ budget and campaigns. After building out the client's Google Ads account, the 9Sail team closely tracked which campaigns drove the most qualified leads, allowing for optimizations that led to the conversions you can see in the results section.
Content and Digital PR Management for SEO
With the introduction of on-site, off-site, and technical SEO, this client blossomed. 9Sail ran a full content audit to find out how many other pages were performing just like those main conversion pages. Using tools like Google Search Console, 9Sail identified multiple pieces of content and technical aspects that would benefit from optimization, and even some pieces that required full removal. This overhaul of the client’s website was just a first step. With the initial adjustments for on-site SEO made, the 9Sail team began implementing backend changes on technical SEO. This allowed the client to pass all Google Core Web Vitals on both desktop and mobile, with increased traffic, conversions, and site metrics. See just how much improvement we saw in the results section.
The Results
Since integrating this client into our SEO, content generation, PPC, and digital PR services, we have seen a steady increase in conversions and traffic across the board.
When this client was brought on in 2020, their main conversion page had an average of 6 to 20 pageviews and 2 to 5 users per month. That same page in 2024 now brings in 2,253 pageviews and 1,744 users.
9Sail’s continued on- and off-site SEO work has resulted in quarterly growth across all of our clients’ channels, including users, sessions, event count, and organic search. Organic Search saw the most growth, with an average increase of 65% from Q1 2024.
9Sail’s digital PR has a strong focus on SEO, allowing our client’s backlink profile to continually grow. After taking full advantage of this offering in 2024, the client’s backlink profile grew by 195%.
With 9Sail’s calculated PPC strategies, our client saw consistent users, sessions, and conversions growth, most recently with a 100% increase in conversions between Q1 and Q2 of 2024.
Year over year, this client’s organic, holistic, direct, and paid channels have all seen increases over 100%. This can be attributed to ongoing SEO work, content development, PPC optimizations, and PR outreach.
Key Takeaways
- SEO, PPC, and digital PR services are the most beneficial when their efforts are combined.
- In-depth tracking allows for more informed, data-driven marketing decisions.
- While SEO can lead to immediate results, sticking to a long-term workflow of reviewing and optimizing can lead to the most growth.
To learn more about how 9Sail can boost your healthcare brand’s presence online, contact us today!